Web Facts
What does this mean to your business?
Simply
put...the internet is here to stay and it is growing in importance.
On average there are nearly 7 billion searches done monthly and 75%
of those searches are for local businesses. These people are looking for
information on your business...let them find you easily.
There
are lots of local directories that your business can be involved
with for a very small monthly fee. Look at sites like Dex, Superpages, or
Yahoo Small Business just to name a few. These sites are used millions
of times daily by local people looking for information on your business.
The
average user is well educated, mobile and has money to spend, so
if you want to do business with them having a website is essential.
The company with the best website will win the business.
Advertising and marketing
If
you look at all the tools available to business for marketing and
advertising, the internet has to be at the top of the list, especially when
you consider the cost of traditional advertising. Compared to radio, TV,
or print a website can contain more relevent and useful infomation at
a fraction of the cost of any other advertising form.
Conclusions
The
web is the yellow pages of the new millennium because this is where
more people find more useful information. In fact more people use online
sources than use the Yellow Pages book in their homes.
