10 Benefits of Having a Website
1.
Reaching Potential Customers
Just over 73% of households in the US have an internet connection.
Internet usage has eclipsed that of the Yellow Pages for people seeking
information about a business in their area. Find it on the web.
2. Selling Products and Services
Web sites are powerful because they can relate information about your
company, your products or services better than many other forms of
advertising or marketing. The net never sleeps, it's there 24/7.
3.
Leveraging your advertising dollars
There is a limited amount of information that can be included in a print ad,
radio or TV commercial. A good website can contain more information at a
cheaper price. A site is your cheapest and most effective marketing tool.
4. Updating information quickly
No other medium is as dynamic as a website to reflect changes in business.
With a website, changes can be done in moments, and it's cheaper than new
print ads or cutting new radio or TV spots. Keep it updated...online.
5. Serving your local market
Our town is growing rapidly, and one thing is clear, there are new people
moving here weekly. Many of these people use the web to find local
businesses. They need to know what you sell and why they should buy.
Help customers make an informed buying decision.
6. Making Business Information Available
With the increased information on products and services that a website
provides, you are in essence, selling to a visitor. Remember, they are
looking for information and the more information you can give them about
your company the better chance you have of converting that visit into a sale.
Websites provide current information.
7.
Building brand awareness
A website is more than just a marketing tool, it helps to build your brand
and boosts sales. When you include your web address on brochures,
business cards, print ads, etc you are increasing your branding efforts
dramatically. Build your brand awareness online.
8.
Business image
A well designed website can portray a strong image to the community and
to anyone that visits. We all know about first impressions and we've all seen
sites that look dated, or didn't work well. Think of your first impression
of a
business with a poor site. A modern site can go a long way in reflecting what
your company is about and to project a professional image to the community.
First impressions are lasting.
9. Expand your market
A website can expand your reach to a market that may have been difficult
or expensive to reach through traditional advertising. Increasingly, people
search the Web rather than the Yellow Pages when looking for a service or
product. A website is the Yellow Pages of the new millineum.
10. Creating a competitive edge
If your customers can not find you online it is a good bet they will find
your
competition, especially if they use sites like the Chamber of Commerce.
Right
now less than 40% of the businesses listed have a site.
If you want a real competitive edge have elan build your business website.
The real question is this...Can you afford NOT to have a site?
